What if getting to know your campus felt less like a chore and more like an adventure?
TIMELINE
Feb 2026 - May 2026
ROLE
Product Designer
STATUS
Shipped
TEAM
2 Designers
2 Project Managers
1 Technical Manager
5 Developers
1 Marketing Manager
TOOLS
Figma
Canva
Notion
Slack
TIMELINE
Feb 2026 - May 2026
STATUS
Shipped
TOOLS
Figma
Canva
Notion
Slack
ROLE
Product Designer
TEAM
2 Designers
2 Project Managers
1 Technical Manager
5 Developers
1 Marketing Manager
OVERVIEW
I redesigned campus discovery around the two things students already follow: free food and a good story.
CONTEXT
Downloaded in week one, forgotten by week two.
CornellGO was built to get students out of the library and into campus life. It was losing the exact students it was made for.
KEY INSIGHT #1
"Theres free boba in Warren Hall!"
Students don't leave the library for no reason. They leave for events, their stomachs, and their friends.
KEY INSIGHT #2
Students want the story, not just the statue~
Nobody wants a map pin. They want to know Ezra's tomb is sitting in Sage Chapel right now.
PROBLEM
How might we turn CornellGO from a one-time download into a habit that lasts the semester?
SOLUTIONS
Find something happening nearby, learn the story behind where you're standing, get rewarded for showing up.
Where?
Campus splits into four regions, then quads, so exploring always has a starting point.
What's on~
Live and upcoming events at a glance, so you can pack up and go.
Don't miss it!
Reminders when something's coming up, plus one tap to drop it in your calendar.
OUTCOME
Shipped March, now 750+ downloads and leaving 5K+ impressions.
Designing for a team of eleven taught me that the clearest idea wins, not the most complete one. Every time I could say "students follow free boba" instead of explaining a discovery framework, the whole room moved faster.
Check out my other works!
What if getting to know your campus felt less like a chore and more like an adventure?
TIMELINE
Feb 2026 - May 2026
ROLE
Product Designer
STATUS
Shipped
TEAM
2 Designers
2 Project Managers
1 Technical Manager
5 Developers
1 Marketing Manager
TOOLS
Figma
Canva
Notion
Slack
TIMELINE
Feb 2026 - May 2026
STATUS
Shipped
TOOLS
Figma
Canva
Notion
Slack
ROLE
Product Designer
TEAM
2 Designers
2 Project Managers
1 Technical Manager
5 Developers
1 Marketing Manager
OVERVIEW
I redesigned campus discovery around the two things students already follow: free food and a good story.
CONTEXT
Downloaded in week one, forgotten by week two.
CornellGO was built to get students out of the library and into campus life. It was losing the exact students it was made for.
KEY INSIGHT #1
"Theres free boba in Warren Hall!"
Students don't leave the library for no reason. They leave for events, their stomachs, and their friends.
KEY INSIGHT #2
Students want the story, not just the statue~
Nobody wants a map pin. They want to know Ezra's tomb is sitting in Sage Chapel right now.
PROBLEM
How might we turn CornellGO from a one-time download into a habit that lasts the semester?
SOLUTIONS
Find something happening nearby, learn the story behind where you're standing, get rewarded for showing up.
Where?
Campus splits into four regions, then quads, so exploring always has a starting point.
What's on~
Live and upcoming events at a glance, so you can pack up and go.
Don't miss it!
Reminders when something's coming up, plus one tap to drop it in your calendar.
OUTCOME
Shipped March, now 750+ downloads and leaving 5K+ impressions.
Designing for a team of eleven taught me that the clearest idea wins, not the most complete one. Every time I could say "students follow free boba" instead of explaining a discovery framework, the whole room moved faster.
Check out my other works!
Doodled with love @ Jerry Chen 2026